The Body Store has actually been via a tough year-plus given that it entered administration (the UK’s variation of bankruptcy) in February 2024 and closed all its united state brick-and-mortar shops in March 2024 Now the brand– which still has solid name acknowledgment amongst Gen X and millennials– is returning to the united state market through Amazon and an U.S. internet site, according to WWD
“We have actually maintained operations, structured our focus and recharged our groups around what makes this brand truly special: our dedication to ethical, premium items and favorable effect,” The Body Store CEO Mike Jatania informed WWD
The retailer’s focus will remain on digital for today, although Jatania claimed The Body Store was “purposefully considering our alternatives for more comprehensive U.S. circulation. Our strategy will certainly be guided by sustainable, successful development possibilities and formed by the requirements and routines of our consumers.”
Jatania is Co-founder of the exclusive equity company Auréa Team , and he led the consortium that bought The Body Store’s 113 UK shops in September 2024 in an offer that additionally gave the getting team control of the merchant’s Australian and North American assets. Exclusive equity company Aurelius had actually purchased The Body Shop from Natura for $ 257 8 million in November 2023 but does not note it as one of its financial investments today.