[Update as of Sept. 19, 2025] Following a pilot program previously this year in Texas, Edibles.com has actually increased direct delivery of federally certified THC products to 65 % of Americans, with same-day delivery offered in Texas, Florida, Georgia and North Carolina via the Edible Brands satisfaction network.
The selection will include top edible producers consisting of Wana, Wyld, Kiva Confections and 1906 , and Edibles is assuring a curated, lab-tested method to inspire greater customer self-confidence.
Edibles.com also is pursuing a brick-and-mortar method, starting with a front runner area in Atlanta and a planned nationwide rollout.
Original tale from March 20, 2025 starts-
Edible Leans right into its Name with Release of Industry for Hemp-based Products
Edible Setups , know for its colorful fruit arrangements, rebranded as Edible Brands in late 2023 Now the firm is leaning right into potential confusion around its name with the debut of an ecommerce industry concentrated on hemp-based products– Edibles.com
The site launched in Texas on March 20, and Edible Brands intends to swiftly increase it to other markets where hemp items are lawful across the Southeastern U.S., including Florida and Georgia. Products include THC-infused beverages, chews and wellness enhancers Some products will certainly be readily available for nationwide delivery where lawfully permitted.
And the brand-new brand name will not remain delegated to the electronic world for long– the firm additionally is planning to open up an Edibles front runner shop in Atlanta’s Inman Park area that will act as a model for a restricted franchising program Edible Brands’ core company, Edible Program, additionally runs under a franchise version and online by means of EdibleArrangments.com
Edibles.com Objectives to Improve Gain Access To, Education Around Hemp Products
Somia Farid Silber, CEO of Edible Brands, discussed the potential for this kind of development in an interview with Retail TouchPoints back in 2024 When asked if the team was stressed that going down “Arrangements” from its name may create confusion, Farid Silber stated, “We do worry; as a matter of fact, it occurs a fair bit in our shops, especially in the states where marijuana is lawful. Keep tuned; it’s definitely a group we’re considering and keeping an eye on, a lot more from a health and wellness and wellness angle , simply to see if there’s any chance for us to play there as we start to see more widespread legalisation gradually.”
That time has actually plainly come. The endeavor is being led by marijuana industry professional Thomas Winstanley, as EVP of Edibles.com. Winstanley was previously the Principal Marketing Officer of East Coast marijuana dispensary Concept Health
The hemp market is evolving quickly, but consumers still deal with obstacles with assumption, education and learning and ease of access ,” stated Farid Silber in a declaration. “We required a leader with deep know-how in brand-building and governing navigation, and Thomas is the optimal option to bring our vision for Edibles.com to life. His ability to create smooth consumer experiences– incorporating item innovation, procedures and retail– sets him apart. We’re making it much easier than ever for customers to accessibility costs, vetted items with the convenience they expect today.”
“Edible Brands’ wellness-driven technique straightens with the evolving future of this classification,” added Winstanley in a statement. “With our robust framework and nationwide impact, we are distinctively positioned to accelerate industry growth. Signing up with an organization that focuses on customers, campaigning for and technology enables us to enhance and form this emerging market.”
Despite being an approximated $ 28 billion market, the hemp industry deals with consumer obstacles due to a market saturated with items that lack consistent quality and testing criteria. Edibles.com intends to tackle this head-on with a robust education facility, reputable distribution and collaborations with category trendsetters such as Cann , Wana and 1906
“This is a specifying minute for the hemp market,” claimed Jake Bullock, Founder and CEO of Cann in a statement.” A high-quality marketplace like Edibles.com has the power to reshape the future of THC items and drive the long-term sector development we’ve all been pursuing.”